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You are here: Home / Standard / 炎上 (enjou) Meaning “Come Under Fire” in Japanese

炎上 (enjou) Meaning “Come Under Fire” in Japanese

September 14, 2018

Table of Contents

  • Pronunciation
  • Definition of 炎上 (enjou)
  • 炎上 as a Publicity Stunt
  • Original Meaning of enjou
  • Example Sentences
  • See also
    • Japanese Slang 誤爆 (gobaku, “accidentally explode”) Means “Wrong Chat”

Pronunciation

https://takashionary.com/wp-content/uploads/2018/09/20200628-201705.m4a

Definition of 炎上 (enjou)

“炎上 (えんじょう, enjou)” or its verb “炎上する (enjou suru)” indicate when someone (esp. famous people) come under fire due/in the firing line to their inappropriate statements or behaviour. For instance, a lot of politicians and celebrities 炎上する (come under fire) when they make racist and/or sexist remarks. Non-famous people can also cause enojou by posting inflammatory/inappropriate content on the web. For instance, teens under legal age often do enjou after uploading photos of them drinking alcohol on social media.

炎上 as a Publicity Stunt

Some people cause 炎上 on purpose to attract the public’s attention for their benefit. This type of 炎上 is called “炎上商法 (えんじょう しょうほう, enjou shouhou)”, where “商法 (しょうほう, shouhou)” means “commercial strategy”. For instance, some celebrities are often criticised for doing this by posting provocative posts on social media to increase their followers. Another example is when a company advertises its product using provocative or sexual lines/scenes.

Original Meaning of enjou

Originally, 炎上 means “something is intensely burning/on fire”, as in “近所きんじょの家いえが炎上している” meaning “The house in my neighbourhood is on fire”. The first Kanji “炎ほのお” means “fire/flame” and the second kanji “上うえ” means “above/up”, and hence 炎上 depicts a big fire climbing up to the sky.

Example Sentences

Ex1
あの芸能人げいのうじんが「浮気うわきは必要悪ひつようあくだ」と言いって炎上した
The celebrity said, “Cheating on one’s wife is a necessary evil” and came under fire.

Ex2
飛行機ひこうきが着陸ちゃくりくに失敗しっぱいして大破たいはし炎上した
The aeroplane failed to land, and then crashed and burned intensely.

See also

Japanese Slang 誤爆 (gobaku, “accidentally explode”) Means “Wrong Chat”

誤爆 (gobaku, “accidental explosion”) Means “Wrong Chat” in Japanese Slang

Filed Under: Standard

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