ブーメラン (Boomerang) as Internet Slang Meaning ‘hypocritical statement’

Pronunciation

Definition

Clearly, ブーメラン (bumeran) is a loanword from “boomerang” in English. However, not only describing the popular Australian souvenir, it also has another unique meaning in Japanese: it refers to a hypocritical criticism that is thrown at others but also applies to the person who makes the criticism. In other words, it describes a statement that makes you feel like saying ‘Look who’s talking!’. As you can guess, such a statement is called ‘boomerang’ because, after being thrown at others, it comes back to the criticiser like a boomerang.

Examples

Here is a list of examples of ‘ブーメラン’.

• An ugly person says to someone, ‘Who would want to date with such an ugly guy/girl’.
• An opposition political party criticises the ruling party, but they used to do the same mistake when it was in power.
• Someone who always comes late criticises others for being late.

Usage and Grammar

Indeed, ブーメラン is used in various ways as follows.

1. Usually, it is used as ‘ブーメランが直撃ちょくげき‘ meaning ‘a boomerang directly hits (someone)‘  or ‘ブーメランが突つき刺ささる’ meaning ‘a boomerang gets stuck (in someone)’ when someone has made a hypocritical statement.
2. ブーメラン is also used as it is without forming a complete sentence, as in  ‘またブーメラン‘ meaning ‘(someone’s statement is) boomerang again‘. This usage and meaning are somewhat similar to the ones of the English expression ‘the pot calling the kettle black’.
3. It can also work as an adjective, such as ‘ブーメラン発言はつげん‘ meaning ‘boomerang remark’, that is ‘a hypocritical remark’.
4. On social media like Twitter, ブーメラン is also used as a mean of self-deprecation humour. In this case, ブーメラン is bracketed and put at the end of a sentence. 

An adjective such as ‘見事みごとな’ (impressive), ‘盛大せいだいな’ (splendid), or ‘特大とくだい‘ (massive) is often put before ブーメラン as irony. See the example sentences below for how ブーメラン is actually used.

Example Sentences

Ex1: (Case 1)

野党やとうにまた特大とくだいブーメランが直撃ちょくげきした

A massive boomerang has hit the opposition party again.

= A member of the opposition party has made a hypocritical statement (against the ruling party) again.

Ex2 (Case 2)

大統領だいとうりょうに見事みごとなブーメラン

An impressive boomerang (hitting) the president.

= The president has made a hypocritical statement.

Ex3: (Case 3)
あの議員ぎいんはブーメラン発言はつげんで有名ゆうめいだ。
The party member is famous for his ブーメラン (hypocritical) remarks.

Ex4 (Case 4)
(A tweet on Twitter)
ツイッターって他ほかにやること無ないかわいそうな人がやるものだよね（ブーメラン）
Twitter is used by such pathetic people who have nothing else to do. (boomerang).

Synonyms: お前まえがいうな (you can’t say that/look who’s talking)
Synonyms in English: hypocritic, the pot calling the kettle black, look who’s talking
Related words and phrases: boomerang, self-contradictory