compared to the previous products/services of our company
compared to one’s usual/old-self
It’s usually put at the end of a sentence with brackets (see examples below). In general contexts, it is used when companies advertise some positive change/improvement over their previous products/services. As slang, it also means “compared to one’s usual/old self” and is often used when you talk about some self-improvement/positive things you did while clarifying that they are relative to you rather than absolute.
We reduced plastic consumption by 20% (compared to our previous products).
I woke up early today (for me; earlier than my usual time)
I was able to draw well (for me; better than usual)