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Yomi
とうしゃひ
Rōmaji
toushahi
Type
slang
Literal Meaning
compared to the previous products/services of our company
Meaning
compared to one’s usual/old-self
Additional Info
It’s usually put at the end of a sentence with brackets (see examples below). In general contexts, it is used when companies advertise some positive change/improvement over their previous products/services. As slang, it also means “compared to one’s usual/old self” and is often used when you talk about some self-improvement/positive things you did while clarifying that they are relative to you rather than absolute.
Example
プラスチックの使用量を２０％削減（当社比）
We reduced plastic consumption by 20% (compared to our previous products).
今日早起きした (当社比)
I woke up early today (for me; earlier than my usual time)
上手く絵が描けた (当社比)
I was able to draw well (for me; better than usual)